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Labrie Enviroquip Group Names Environmental Products Group Distributor for Alabama, Florida, Georgia, Tennessee & the Caribbean.

Levis, Quebec, CA
January 22, 2021

Labrie EnviroQuip Group strengthens its distribution network by naming Environmental Products Group LLC as the Distributor for the Southeast USA & Caribbean. EPG will provide sales, service and parts supply for the Labrie™, Leach™, and Wittke™ customers in these regions. EPG brings over 18 years of refuse market experience and their hands-on and "customer first" approach.

"This valued partnership with Labrie will be the next chapter for EPG to deliver best-in-class products to our valued customers throughout the Southeast. Labrie’s innovative refuse equipment is a welcomed addition to our current product offering. We are thrilled to be working with Labrie’s exceptional leadership and team of professionals."
Chris Vanderhof, Vice President, Environmental Products Group.

"I'm very excited with the newest addition to Labrie's world class dealer network. EPG is a powerhouse in the Southeast. First class sales and service is a reputation they've carried for decades. Welcome aboard EPG" says Steve DeGeorge, Labrie Regional Sales Manager.

About Environmental Products Group
Environmental Products Group was founded in 2001 in Florida and has grown to cover Alabama, Arkansas, Georgia, Tennessee and the Caribbean for municipal and industrial products with a focus on the customer experience. EPG proudly represents Elgin Street Sweepers, Vactor Sewer Cleaners, Truvac Hydroexcavation Trucks, Envirosight Sewer Inspection Cameras and Petersen Industries’ Grapple Trucks just to name a few. A sister company to EPG, EP Rents, LLC., specializes in supplying late model rental trucks for their marketplace. EPG is a privately held, second generation dealer distributor that looks forward to expanding its product line with the Labrie Group. For more information visit:

Company contact:
Diana Grootonk
President & CEO
(909) 923-1800
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Rosemont, IL – September 8, 2020 – Wynnchurch Capital, L.P. (“Wynnchurch”) announced today that it has acquired Labrie Environmental Group, LLC (“Labrie” or the ​“Company”). Labrie is a leading manufacturer of refuse collection vehicles and related parts. Founded in 1971, Labrie is an industry leader with a full suite of highly engineered side loader, front loader, and rear loader vehicles that it sells through a network of dealers.

“We are committed to delivering best-in-class refuse collection vehicles and service for our customers and are excited to partner with Wynnchurch as we continue that mission,” said Diana Grootonk, CEO of Labrie. Diana added, ​“Wynnchurch understands our business and the demanding needs of our customers, and we believe, that through our shared vision, we can take Labrie to new levels.”

John Hatherly, Managing Partner at Wynnchurch, said, ​“Wynnchurch is pleased to make Labrie our first platform investment in Fund V. The business fits our investment philosophy of acquiring well-managed market leaders with significant growth potential.”

Greg Gleason, Partner at Wynnchurch, said, ​“Labrie has a well-earned reputation in the waste management industry for its high-quality products, strong engineering expertise and service. We are excited to partner with management to focus on its next stage of growth.”

Wynnchurch Capital is actively seeking investment opportunities for its $2.277 billion Fund V. In February, Wynnchurch acquired Pennsylvania Machine Works and in April, Western Flange. These businesses were consolidated into a fully integrated manufacturer of high pressure forged fittings, flanges, and branch connections that are sold into refining, petrochemical, LNG, industrial and military end markets. Other recent Wynnchurch investments include: Clyde Industries, a leading designer and manufacturer of sootblowers, a critical component within recovery, power, and steam boilers; Eastern Metal Supply, a leading value-added distributor of aluminum extrusions and related products; MPL Holdings, a leader in cultured marble products for the hospitality and multi-family housing markets; and two closed-die forging facilities of Allegheny Technologies that produce high-value, complex forgings for OEMs.


Founded in 1971, Labrie Environmental Group, LLC is a leading manufacturer of refuse collection vehicles across North America. The Company markets its full suite of products under the Labrie (side loaders), Wittke (front loaders), and Leach (rear loaders) brands which are all well-known and respected in the industry. The Company is headquartered in Levis, Quebec and operates manufacturing facilities located in Quebec, Georgia, and Mexico. For more information, please visit: http://​www​.labriegroup​.com.


Wynnchurch Capital, L.P., headquartered in the Chicago suburb of Rosemont, Illinois, with offices in California and Canada, was founded in 1999, and is a leading middle-market private equity investment firm. Wynnchurch’s strategy is to partner with middle market companies in the United States and Canada that possess the potential for substantial growth and profit improvement. Wynnchurch manages a number of private equity funds with $4.2 billion of committed capital under management and specializes in recapitalizations, growth capital, management buyouts, corporate carve-outs and restructurings. For more information, please visit: https://​www​.wyn​nchurch​.com.


John A. Hatherly
Managing Partner
Wynnchurch Capital
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847.604.6102 Greg B. Gleason

Wynnchurch Capital
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847.604.6121 Michael A. Teplitsky

Managing Director
Wynnchurch Capital
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Original Article >>



Women Leaders in Waste: Diana Grootonk of Labrie Group

Apr 26th - Waste 360 

Hiring and retaining quality employees and identifying the right market opportunities for the business are always top of mind for Grootonk.

When Myers Power Products Inc. acquired Labrie Environmental Group in January 2012, Diana Grootonk had not planned on taking on the role of chief executive officer (CEO) for Labrie, which manufactures waste collection vehicles for the North American market. But through a series of unplanned events, she ended up embracing that role.

“Ultimately, I stepped into the role on an interim basis but fell in love in the process,” explains Grootonk. “So, here I am, still very much enjoying the challenge of growing the business. I am fortunate to be surrounded by a team of exemplary managers, directors, employees and customers who make running this business as much fun as it is challenging.”

Grootonk began working for Myers Power Products in 1994 and previously served as the company’s chief operating officer before taking on the role of president and CEO. Labrie was originally purchased by one of Myers’ holding groups, for which Grootonk also serves as CEO and president.

Myers acquired Labrie in 2012 when Grootonk and her partners, who specialize in turnaround and bankruptcy deals, were indirectly led to the manufacturing of rolling stock, starting with intermodal chassis. They then went on to contract the manufacturing of refuse collection vehicles for a small U.S. producer, which ultimately led to the Labrie deal.

Thinkstockretailers bottom line
Grootonk has been in manufacturing for most of her career, and she says the biggest challenges she has faced throughout her career remain the same regardless of the industry. Workforce availability, hiring and retaining quality employees and identifying the right market opportunities for the business are always at the forefront of her mind.

“I have previously worked in the manufacturing of children’s toys, traffic signals and low-voltage distribution equipment and currently in medium-voltage switchgear and garbage trucks,” she points out. “Regardless of the country or the product, these challenges (while morphing from year to year) always remain at the top of the ‘challenges list.’”

“On a more personal note, I think every CEO is challenged with finding the right balance for him or herself in the industry in which they participate—what works in one industry or geography may not work in another—and finding that balance may not always be easy or obvious,” adds Grootonk.

Labrie Group has had a presence in the refuse market for more than 100 years now and offers three platforms: the Labrie platform, which is the traditional mixed city known for recycling and automated equipment. The front loader, which was originally a Western Canadian and West Coast front loader that has now evolved into a national product. And the Leach Rear Loader, which has been around for more than a century.

Labrie Saint, Nicolas Quebec Canada, Labrie Group is excited about the new opportunities in the market especially in the organics collection and lightweight front loader markets Commercial and curbside organics collection is a growing trend for all sizes of cities and municipalities Through our network of more than 40 dealers we continue to address the changing patterns of waste and recycling collection Our innovative CNG fuel packages provide as much as 100 diesel gallon equivalents DGE int

As one of the largest and most recognizable manufacturers of refuse and recycling collection vehicles in North America, the company employs 850-plus employees and maintains manufacturing facilities in the U.S., Canada and Mexico with parts and service locations in Osh Kosh, Wis.; Lafayette, Ga.; and Quebec, Canada.

In the seven years that Grootonk has been in waste and recycling, she has seen the industry evolve in every way imaginable—from the expansion of automated collection, to the movement to renewable natural gas, electric vehicles and weighing systems, to the data collection that helps haulers and municipalities maximize their fleet operations.

Labrie's Automizer Helping Hand with automated armLabrieAutomizerHelpingHand-automated-arm.jpg
In recent years, refuse fleets have been looking to advancements in technology and telematics solutions to optimize routing and improve safety. Data from telematics coming off the trucks can help fleet managers identify risky driving behaviors within their commercial drivers. At Labrie, automation has been driven in large part by the economic sense that it makes, plus the undeniable safety factor.

“It’s a very exciting time for the industry,” says Grootonk. “Everyone is looking for greater safety, longer vehicle life, maximized TCO [total cost of ownership] and more automation. From driver/collector safety to granular data collection, we will continue to see more and more technology infused into every aspect of collection, including vehicles. Electric chassis is around the corner, and this will move the refuse collection vehicle industry in a different direction. As we continue to see improvements in battery technology, this will become more of a reality than ever in the near future.”

When it comes down to it, the ever-evolving industry keeps Grootonk on her toes and motivated every day. “I have the unique opportunity to learn something new every single day in a most amazing industry,” she says.

As we continue this series, we invite our readers to email Waste360 Editorial Director Mallory Szczepanski at This email address is being protected from spambots. You need JavaScript enabled to view it. with suggestions of women to feature in the coming months.


Labrie News


FOR IMMEDIATE RELEASE - Labrie Group Names Kilburg Equipment LLC.  Iowa Distributor

Lévis, Quebec, CA
March 15th 2018

Labrie Group strengthens its distribution network by naming Kilburg Equipment LLC as the Iowa and Northern Illinois Distributor. Kilburg Equipment LLC will provide sales, service and parts supply for the Labrie, Leach, and Wittke customers in the region. Jesse Kilburg, Owner of Kilburg Equipment will assume the role of Distributor/Sales Rep in the designated territory.

Kilburg brings over 10 years of refuse market experience and his hands on and "customer first" approach makes him a strong asset for the Iowa and Northern Illinois markets. “Jesse is a great addition to our strong distributor network. He provides a great deal of industry sales knowledge and expertise in his specific territory.” said Andy LeVasseur, Labrie Regional Sales Manager.

About Kilburg Equipment
Kilburg Equipment LLC is a first-generation family owned business with more than 10 years of serving private and municipal waste haulers. Killburg Equipment offers truck and body sales, parts, service and more. Jesse and his wife Jenna are committed to first class service and prompt attention to their customers’ needs. For more information visit

Company contact:
Diana Grootonk
President & CEO 
(909) 923-1800 
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Labrie News     


Labrie Group Names Andrew LeVasseur Regional Sales Manager

ST NICOLAS, QUEBEC, CA– Labrie Group ("Labrie") announced that Andrew LeVasseur has joined the Company as Regional Sales Manager. Mr. LeVasseur will be responsible for sales and market share growth for North & South Dakota, Nebraska and Minnesota, Iowa, Wisconsin for private haulers accounts. Mr. Lavasseur comes to Labrie with more than a decade of waste collection vehicle sales experience in several capacities for the McNeilus Companies. Mr. LeVasseur holds a Bachelor’s degree in Marketing from Winona State University.
“Andy is a great addition to our team. He brings a great deal of industry sales knowledge and expertise in increasing market share in a specific region as well as boosting sales of specific product lines,” said Skip Berg, Labrie National Sales Manager.

About Labrie Group
Labrie Group is the leading manufacturer of premier waste collection bodies and solutions in North America. With a Corporate Headquarters in Quebec, Canada and manufacturing facilities in Canada, the US, and Mexico Labrie maintains 775,000 square feet of manufacturing facilities on more than 200 acres. Corporate information and detailed product information are available online at and toll free at 1-800-463-6638.

Diana Grootonk
President & CEO
(909) 923-1800
This email address is being protected from spambots. You need JavaScript enabled to view it.